In order to popularize milk and milk products, Sumul organize every year Sumul Healthy Baby Competition, Sumul Drawing Competition and Healthy Lady competition arranges meet with agents to guide them how to interact with and serve consumers.
A noteworthy step to check the copying by copy makers who have been supplying milk in the pouch more or less resembling artwork and fonts similar to Sumul pack, thus affecting Sumul's image. Sumul has approached legally to combat such unscrupulous activities and achieved successful results. The design/artwork of milk packs have been registered under Trademark Registration Act.
Consumers' awareness programs are being organized from time to time, thus educating consumers with regard to value of nutrients they get against what they pay.
